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Fear of dark

Agency Network: 
Published/Aired: 
January 2010
Easy Print Ad -  Fear of dark

Description

Print advertisement created by Y&R, Chile for Easy, within the category: Industrial, Agriculture.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Art Directors: Giovanni Repetto
Copywriter: Giovanni Repetto
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germanhudders's picture

WOW

germanhudders
Activity Score 336
Copywriter at Droga5
Hibon's picture

Great... best i have seen this year:-)

Hibon
Activity Score 3734

Simple ideas are the best !

morse's picture

Powerful idea!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CopyRight's picture

superb, love it

CopyRight
Activity Score 713
Viranica's picture

wowwww. Nice twist!

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
billtiyu's picture

the headline is extremely catchy. I though I read it wrong the first time.:) good job!

billtiyu
Activity Score 27
De La Salle University
everartz's picture

clap clap clap clap awesome!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Tommy G.'s picture

interesting, love it

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Javi Ending's picture

This headline literally left my mouth open, superb job!

Javi Ending
Activity Score 130
Copywriter
hayzin's picture

awesome concept and perfect execution on design. Love the perspective.

hayzin
Activity Score 7
Other
funky_frogii's picture

Dono y it reminds me of this. but very well done

http://adsoftheworld.com/media/tv/aides_old_man

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

federo's picture

at least one strong ad from chili!!!!!!!!!!!!!!!!!!!!!!!!!!!

I hope it isn´t a fake

federo
Activity Score 781
advertising agency
silvi's picture

Is Chile, ni Chili.
Bay the way, CONGRATULATIONS!!!! Perfect message.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

ad is good

prima facie it looks like public interest ad

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

cruzialx's picture

WOW!!! a common scenario tweaked into something interesting. Good Job 10/10

cruzialx
Activity Score 194
Affinity Express Inc.
Ivancette's picture

great copy, really good, the best i have seen in a long toime in the web!
nice job

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

zephyr7884's picture

Golden! Great approach too..

zephyr7884
Activity Score 52
Art Director
kamilwoojcik's picture

Powerfull idea.

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
slip's picture

global warming, what a scam. love the copy.

slip
Activity Score 919
designer |

SJB

zephyr7884's picture

Are you 8? Are you suggesting that we should only save the electricity when we dip our feet on the freaking water in the morning? Everybody knows about the Climate-Gate but still.. if you don't act now it would be too late isn't it?

zephyr7884
Activity Score 52
Art Director
satrianee's picture

visual is spooky too...

satrianee
Activity Score 3748
Leland's picture

This one is much better

Leland
Activity Score 95
gonzalovp's picture

Excelente Arte

gonzalovp
Activity Score 12
Ed Rapport's picture

Now that's advertising... bravo!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Girlfireice's picture

its okay...

Girlfireice
Activity Score 254
Copywriter at Trainee
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