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Clear-cut

Agency Network: 
Published/Aired: 
May 2011
Earth Day Print Ad -  Clear-cut

Description

Print advertisement created by DDB, Canada for Earth Day, within the category: Public Interest, NGO.

Caption

What will it take to make you care about the environment?

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace, Matt Antonello, Paul Riss
Art director: Rebecca May
Copywriter: Domenique Raso
Agency producer: Rose-Ella Morrison / AdRules
Account managers: Katie Musgrave
Photographers: Paul Lang, The Orange Apple, Raina+Wilson
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mary crazy's picture

Didn´t understand.

mary crazy
Activity Score 27
Copywriter
gadgets's picture

bad execution.

gadgets
Activity Score 1063
advertiser11's picture

The advert is a representation for the problem "being at your doorstep" How could you not understand it

advertiser11
Activity Score 4
pez's picture

awful art direction...

pez
Activity Score 1804
Creative Director
Back_space's picture

Both ads are very powerful, and I love the art direction.

Back_space
Activity Score 4
ace85le's picture

Err DDB can do batter than this. I think it's awkward and forceful.

ace85le
Activity Score 3935
Marketing Manager |

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chuckieT's picture

Those big trees sure were close together.

Also, I wold definitely have chopped down the first row or two. You wouldn't want trees that close to your house. Nothing but problems and no light inside.

chuckieT
Activity Score 680
Creative
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