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Parson

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Ogilvy, Japan for Earpick Groom, within the category: Health.

Caption

Only you can't see how the creature is growing.

Advertising Agency: Ogilvy & Mather, Japan
Executive Creative Directors: Shingo Ichimura, David Morgan
Copywriters: Hono Nakano, Motonori Sugiyama
Art Director: Tatsuya Kuritsuka
Photographer: Makoto Horiuchi
Post Producers: Takashi Horiguchi, Takashi Taniai
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Highest Rated

guidodonadio's picture

I just don´t get it...the ear is completly full of wax?

guidodonadio
Activity Score 43
guidodonadio's picture

I just don´t get it...the ear is completly full of wax?

guidodonadio
Activity Score 43
magdalen_o's picture

i don't get it either.
is it's ear groom, why the bodycopy is 'you can't see'

magdalen_o
Activity Score 6
jinfan102's picture

I don't know if I got this right.
I have too much ear wax, it's growing into a monster. But I can't see it, because it's in my ear. Only other people can see it. The priest sees it, and uses the cross to protect himself from my ear-wax-Frankenstein. Is this it?!?!

jinfan102
Activity Score 160
Butterflea's picture

think so.
Or the priest could be trying to exorcize the ear-wax-frankie -therefore would he be a funny alternativ to the earpick-groom

Butterflea
Activity Score 40
Copywriter
Bill Me Now's picture

I get it- i just don't like it. It hits me like a lame joke. Seems the entire direction was misguided. I feel that the reaction to unsightly wax build-up would be one of disgust rather than fear.

Bill Me Now
Activity Score 180
manoranjanpattanayak's picture

hey what yeh ads so cool
and good to get knowlege

manoranjanpattanayak
Activity Score 57
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