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Haystack

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by King James, South Africa for Eagle Print Awards, within the category: Professional Services.

Caption

Nobody said it was easy.
Proudly sponsored by Independent Newspapers.

Advertising Agency: King James Cape Town, South Africa
Executive Creative Director: Alistair King
Art Director: Karin Barry-McCormack
Copywriter: Paige Nick
Photographer: Ross Garrett
Account manager: Lesley Wright
Illustration: Westley Lewis, Am I Collective
Retouching: Ross Garrett
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Highest Rated

Jon-Paul Mountford's picture

I agree with Grace my favorite out of the three.....less gratuitous than the others.
Again nice mood and exicution.
.
@Grace, I believe he may be trying to find a neadle in a haystack

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Grace Bastien's picture

I think this is my favorite... the other two are kind of disturbing!, and not as clear to me.
Great art direction though!

Grace Bastien
Jon-Paul Mountford's picture

I agree with Grace my favorite out of the three.....less gratuitous than the others.
Again nice mood and exicution.
.
@Grace, I believe he may be trying to find a neadle in a haystack

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Grace Bastien's picture

ha ha... yes, I got that one!
The giving birth to a cacti wasn't as clear though.... :)

Grace Bastien
Guest's picture

Pirate of the Caribbean:

Hi Grace Bastien. How are you?

Guest
Guest's picture

Pirate of the Caribbean:

Hi Grace Bastien. How are you?

Guest
AmOgodzzz's picture

I'm with you on that one, definitely the best ad out of the whole campaign. Very clean execution. The terrible execution on the subsequent ad kinda kills it. The cactus may be a bit over-the-top but it conveys the message, I suppose. It is a pretty clever concept overall.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Guest's picture

er~i can't catch the real meaning~but the color is so good

Guest
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