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Agency Network: 
Published/Aired: 
September 2010

Description

Print advertisement created by King James, South Africa for Eagle Print Awards, within the category: Professional Services.

Caption

Every time you make a bad ad a fairy loses her wings.
Stop the torture. Enter South Africa's premier print awards. We only award the great ones.
www.theeagleawards.co.za

Advertising Agency: King James, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michael Lewis
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smartar's picture

this reminds me a bit of the Hook movie: whenever someone says "I dont believe in fairies, a fairy dies", haha, like it!

smartar
Activity Score 54
Art Director at diluvia
Guest's picture

It reminds me more of 'It's a wonderful life': 'Every time a bell rings, an angel gets it's wings'. I think it's probably a parody of that...

Guest
osakan's picture

I got the feeling a unicorn, a bunny died, and a fairy lost her wings during this campaign

osakan
Activity Score 42
pez's picture

Is a pitty to have such a beautiful picture with that horrible type for the call to action, I like the idea btw

pez
Activity Score 1804
Creative Director
Blashyrkh's picture

Agree. It makes it look like king kong movie. Btw I like these ads.

Blashyrkh
Activity Score 32890
Art Director
Billoughsby's picture

This ad of this series needed a very different type, agreed.

Billoughsby
Activity Score 5144
Art Director |

That's it.

dreadboy's picture

Definitely a wrong pick on the type, but aside of that - I really like the campaign.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

silvi's picture

Absolutely lovely photo.

silvi
Activity Score 4172
Copywriter
zoom_o_n's picture

good photo enhancing!

zoom_o_n
Activity Score 8
Art Director
Guest's picture

What happens to the fairy? It may be the first step to greater things. Those wings were quite possibly a hindrance, relegating her to the world of insects.

Guest
Guest's picture

Lovely photo, nice lateral thought, shitty type.

Guest
Spoonfeederxxx's picture

Those that don't get this campaign are going to be slaughtering Unicorns, Fairies and Bunnies by the dump truck load...

Spoonfeederxxx
Activity Score 641
Copywriter
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