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Make The World Wear Your Colours

Agency Network: 
Published/Aired: 
April 2010
EA Games Print Ad -  Make The World Wear Your Colours

Description

6 different executions including different color splashes to correspond to the market the ad runs in.

Print advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

Caption

Make The World Wear Your Colours

Advertising Agency: Wieden + Kennedy Amsterdam, Netherlands
Creative Directors: Edu Pou, Joakim Borgstrom
Art Director: Alvaro Sotomayor
Copywriter: Carlo Cavallone
Photographer: Monte Isom
Retoucher: Dario Fusnecher, TAG
Art Buyer: Caroline Svensson
Account Manager: Frederic Point
Account Director: Alex Bennett Grant
Group Account Director: Jesse Gordon Long
Project Manager: Cheryl Crowley
Producer: Alanda Spence
Styling: Jennifer Koenig
Makeup: Jane Choi, Elizabeth Yoon for Vivian Artists
Hair: Tomo Nakajima for Vivian Artists
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capywriter's picture

Hmm... 6 different executions in which everything, apart from te paint colours, is exactly the same, including the tiniest paint splash... Not really blown away by the idea either.

capywriter
Activity Score 5509
Copywriter at Freelance
shitmonk's picture

Having played the game, it's a huge challenge to make a good ad of this product because the product gives exceedingly high satisfaction, so i'd have thot why not go beyond crowds n football n colors. this job feels like the tournaments sponsor campaign, or the sponsor internet provider's sms voting challenge campaign. excuse my bad english, i mean it's very weak and unoriginal.

shitmonk
Activity Score 465
mikeelrapido's picture

What a mess...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Marlus Lau's picture

Why england if the colors are from italy? And is the crowd cheering or mourning?

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Hibon's picture

Forced and not new. The "execution" saves the ad.

Hibon
Activity Score 3734

Simple ideas are the best !

brandingworthspreading's picture

I am so disappointed by Play Station. Their campaigns used to be innovative and exciting. Lately they remind me of PC ads. Only the expected!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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Guest's picture

I think that the ad is creative and exciting and fun. What better way to market a product...

Guest
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