Advertisement

Spice

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Blattner Brunner, United States for Dynasty Spa, within the category: House, Garden.

Advertising Agency: Brunner, Atlanta, USA
Executive Creative Director: Jay Giesen
Creative Director: Brett Compton
Art Director: Chris Martin
Copywriter: Sue Batterton
Photography: Jupiter Images
Log in or register to post comments
Dale's picture

I think there is something really interesting that can be done here, but this is falling short. The campaign definitely distinguishes itself from other hot tubs, but to what end? I get the swingin' 70s thing, but is the target audience interested in that? I think there is a potential for consumers to remember this less for hot tubs than penicillin.

I admire the attempt to stand apart from the competition but I fear that people might think of gonorrhea before Dynasty Spas.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

A.G. Pennypacker's picture

Line and concept are cool but the art direction is more of a hideous 70s look rather than a cool one.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Blissful's picture

I think hideous 70's is a cool look

Blissful
Activity Score 142
Best ever!
anti cynic's picture

why does everyone who ever comments on this website (well 97% of the people) always have a pickle up their ***?
i think this a hillarious campaign cleverly used for the right product.
i don't really care if it was used in a similar fashion for something else.
i don't care if it isn't done EXACTLY how you would have done it.
i just like it - and i don't really care if you don't.

good artists borrow.
great artists still.

anti cynic
Blissful's picture

I second that

Blissful
Activity Score 142
Best ever!
Dale's picture

Great artists still what? Don't leave me hanging.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

desailly's picture

Anti cynic.

Not everyone who disagrees with you has a "pickle up their ****".

The moment you realise that, life might be less of a grind.

desailly
Activity Score 470
Copywriter
Featured Content

Latest Collections

Advertisement