QR Bystanders

Agency Network: 
December 2012

When a person suffers cardiac arrest, most people don't know what to do. That's why the Dutch Heart Foundation developed a smartphone app. The App provides audio support for performing CPR. We wanted to encourage people to download the app by combining the problem and the solution in one visual. We developed a print ad with a QR-code, entirely made of real people. Scan the picture with a QR-reader and it will send you immediately to the app-store, to download the CPR app.

Print advertisment created by Publicis, Netherlands for Dutch Heart Foundation, within the category: Public Interest, NGO.

Know what to do when cardiac arrest strikes.

Advertising Agency: Publicis, Amsterdam, The Netherlands
Creative Directors: Marcel Hartog, Jeroen van Zwam
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte
Photographer: Arno Bosma
Post Production: Jim van Motman, Magic Group

Comments (7)

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jackmancer2017's picture
Activity Score 6992

It's a really really cool visual, but QR-codes......... I have a QR-idea in a folder 'to do' on my desktop as well, but I don't really want to finish it, for it's a freaking QR code...
Whilst it might be cool for adblogs, I doubt many people are going to scan it. As a communication expert, which we should all be, it's your responsibly not to use QR codes.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Know what to do when cardiac arrest strikes. Get an iphone.....what a pathetic idea.

tazyboy's picture
Activity Score 777


OkGo's picture
Activity Score 66

good job :^)

kubasagan's picture
Activity Score 113

cool idea but... this QR code doesn't work.

senior interactive copy @ K2

VampAd's picture
Activity Score 1151

When do QR codes work?

Spanky's picture
Activity Score 4899

Doesn't work for me either. So I'm guessing it's fake.