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XL

Campaign
Published/Aired: 
July 2017

Description

Despite the simplicity of the message, too few american teenagers are using protection during sex. So what’s the best way to talk them into it?

By matching Durex with a moment they can relate to 100%.

Caption

Netflix and chill on the big screen.

Copywriter: Sylvain Pape
Art Director: Anouk Bossois
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