Advertisement

Classic

Published/Aired: 
July 2017
Description: 

Despite the simplicity of the message, too few american teenagers are using protection during sex. So what’s the best way to talk them into it?

By matching Durex with a moment they can relate to 100%.

Netflix and chill in original version.

Copywriter: Sylvain Pape
Art Director: Anouk Bossois

Comments (1)

Log in or register to post comments
DDfromSD's picture
DDfromSD
Activity Score 12

Maybe something is lost in translation, because I'm not getting why this is clever. Also, not sure how I feel about piggybacking on another company's catchphrase to sell your product. Weird.

Advertisement