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Canoe

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by DDB, New Zealand for Durex, within the category: Health.

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Photographer: Mat Baker
Retoucher: Gordon Moir
Art Director: Damian Galvin
Copywriter: Carlos Savage
Account Manager: Jenny Travers
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Guest commenter's picture

NO BAD, it's not possible ! really

http://www.coupsdepub.com/

Guest commenter
unaquestionediali's picture

did you tryed?

unaquestionediali
Activity Score 484
Copywriter |

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in advertising SCRIPTA VOLANT
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Guest commenter's picture

WHAT?!?!

Guest commenter
Wordnerd's picture

someone shoved a canou up his ass? come on!

Wordnerd
Activity Score 6692
Copywriter
ahpitt's picture

male or female?

ahpitt
Activity Score 342
Art Director at Art Director
blue_pencil's picture

if you don't use a condom, you'll get pregnant. and giving birth feels like this!

blue_pencil
Activity Score 30
Guest commenter's picture

it´s not about condoms, it´s about how much you can stuff in your holes with lubrificant...

Guest commenter
sneakyhands's picture

is play lubricant the tag or the product? very little here makes sense. doesn't work for me.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

Well, if it slid in that easily (by using this fabulous product), wouldnt it slide *out* just as easily?

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

Exactly.

Guest commenter
Javier Ramírez's picture

Obviously, any product can make easier this kind of "practices".
They´re saying: "We have too much lubricant, you´ll can play, but don´t be stupid. It´s lubricant no magic"

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

Maybe It doesn't slide out just as easily because he or she didn't use that fabulous product.

Guest commenter
SeanMartin's picture

So the ad's saying, "Gosh, if only I'd used __________, I wouldnt have this canoe stuck up my butt"? :)

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Crisp One's picture

ok, all of those in the consumers head...OUT!

Lubes are not as mind bending like a car, or financial. It's funny, the target obviously likes toilet humor, they'll buy it.

Congrats guys, good job.

Crisp One
Activity Score 2005
Other at New York
natts's picture

I don´t like it cause I don´t get it, someone explain it to me plz

natts
Activity Score 112
Art Director |

na

Guest commenter's picture

i took it as you can stick really big things up your butt if you want, but it's probably not a good thing.

Guest commenter
Roger Daly's picture

When OTT works.

Roger Daly
Activity Score 355
Whitefang's picture

Very average campaign for a great brief. 2/10

Whitefang
Activity Score 509
Guest commenter's picture

Kinda disturbing

Guest commenter
Guest commenter's picture

That's just wrong.

Guest commenter
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