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Some things are better not guessed

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Ogilvy, France for Duracell, within the category: Gaming.

Caption

Some things are better not guessed

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Art Directors: Bruno Bicalho Carvalhaes, Johnny Budden, Chris Rowson
Copywriter: Andrew Jolliffe
Art Buyer: Jochen Hoops
Account Supervisor: Constance Capy
Account Manager: Delphine Watenberg
3D: Kadeg Boucher, Quentin Chiche
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Highest Rated

Coplantor's picture

I feel like this is a relevant link.

http://en.wikipedia.org/wiki/Duracell_Bunny

Coplantor
Activity Score 2
Graphic Designer
metis's picture

God that bunny is ugly, but love the rest of the art and insight, awesome.

metis
Activity Score 413
Copywriter
Bill Me Now's picture

Exactly what I thought! Energizer bunny's inbred cousin?

Bill Me Now
Activity Score 180
Coplantor's picture

I feel like this is a relevant link.

http://en.wikipedia.org/wiki/Duracell_Bunny

Coplantor
Activity Score 2
Graphic Designer
walter.s's picture

Good

walter.s
Activity Score 30
walter.s's picture

Good

walter.s
Activity Score 30
kleenex's picture

Great Font Work.

kleenex
Activity Score 52582
Web Designer/Developer
kaustubhmax's picture

like it...Good Job Ogilvy

kaustubhmax
Activity Score 55
Other
Shawali's picture

A bit far fetched and complicated...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

vote4pedro's picture

Not sure why you would use a mascot in your ad that's closely associated with your main competitor. Chances are people will remember this as an Energizer ad.

vote4pedro
Activity Score 4601
Copywriter
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