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Robot

Campaign
Agency Network: 
Published/Aired: 
July 2013

Description

Print advertisement created by Grey, Singapore for Duracell, within the category: Electronics, Technology.

Caption

Some toys never die.

Advertising Agency: Grey, Singapore
Chief Creative Officer: Ali Shabaz
Copywriter: Karn Singh
Art Director: Deng Yingzhi
Photographer: Vikram Kushwah
Art Buyer: Iskandar Abdul Kader
Account Supervisors: Fernando Beretta, Ines Etchenique
Advertiser's Supervisor: Stefan Sallandt
Planner: Fernando Beretta
Head of Art: Tan Giap How
The Rabbit Hole: Evan Lim
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monoliz's picture

creepy. is it supposed to be?

monoliz
Activity Score 1304
HannahD's picture

I just don't understand the insight @.@
How can they persuade people to buy by throwing out a freaky message like that?

HannahD
Activity Score 9
morse's picture

Creepy, and that's unexpected for a battery. At least it will be noticed.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pencilhead's picture

i think this is a fresh look on battery ads ....well done

pencilhead
Activity Score 231
Art Director
certaintly's picture

agreed. it's a funnyish joke but what's the insight? what's the deeper message here?

certaintly
Activity Score 3994
kleenex's picture

I like the concept.

kleenex
Activity Score 51126
Web Designer/Developer
BadAgency's picture

yah, can creative nowadays hv at least some lame idea instead of copying and try to win awards?

BadAgency
Activity Score 2
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