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Agency Network: 
Published/Aired: 
September 2008
Duracell Print Ad -  Garden

Description

Print advertisement created by Ogilvy, South Africa for Duracell, within the category: House, Garden.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Martjie Louw
Copywriter: Taryn Scher
Photographer: Michael Lewis
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sumsum's picture

actually i like the art and the idea very much. but i thought these kind of robots didnt work with batteries at all...

sumsum
Activity Score 613
copywriter
Dozer's picture

very nice idea, i know this kind of robots don't need batteries,but that kind of thoughts is like trying to find the fifth leg of the pig, just enjoy it guys, the idea is great, shows benefit and the conflict is awesome, robots can rust but never get old lol ;)

-with all the respect for all you guys, just my point of view-

Dozer
Activity Score 149
Jon-Paul Mountford's picture

Love the idea.
But the photo makes me feel a bit queezy, strange perspective going on.
and some hyper colours.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

the_executioner's picture
the_executioner
Activity Score 93
Creative Director
silenciorn's picture

Very cool!

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

gbl's picture

like the volskwagen one. love the idea. but i agree with sumsum: this robots dont work with batteries.

gbl
Activity Score 451
Copy
StarlaY's picture

I thought that they were just toys and it made sense that way.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

yazar's picture

cool idea

yazar
Activity Score 56
jr.copywriter / istanbul
ospina86's picture

Very nice... i don't agree with the type but well executed.. who cares if these robots don't run on batteries the main idea is expressed and expressed well.

ospina86
Activity Score 16
Seneca College Creative Advertising Student
NatalieM's picture

Ha. Good idea. Keep thinking.

Also in agreement about the robots not running on batteries, though. Those are clearyl wind-up toys. Big difference.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

pierrelastname's picture

done!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

pierrelastname
Activity Score 2869
Copywriter
rajjainindore's picture

cute concept... i've its previous series also..all r gud

rajjainindore
Activity Score 14
Graphic Designer
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