Agency Network: 
September 2008

Print advertisment created by Ogilvy, South Africa for Duracell, within the category: House, Garden.

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Luckin
Art Director: Martjie Louw
Copywriter: Taryn Scher
Photographer: Michael Lewis

Comments (12)

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sumsum's picture
Activity Score 613

actually i like the art and the idea very much. but i thought these kind of robots didnt work with batteries at all...

Dozer's picture
Activity Score 149

very nice idea, i know this kind of robots don't need batteries,but that kind of thoughts is like trying to find the fifth leg of the pig, just enjoy it guys, the idea is great, shows benefit and the conflict is awesome, robots can rust but never get old lol ;)

-with all the respect for all you guys, just my point of view-

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Love the idea.
But the photo makes me feel a bit queezy, strange perspective going on.
and some hyper colours.

silenciorn's picture
Activity Score 153

Very cool!

si fai il mio nome, non ci sono più...

gbl's picture
Activity Score 451

like the volskwagen one. love the idea. but i agree with sumsum: this robots dont work with batteries.

StarlaY's picture
Activity Score 310

I thought that they were just toys and it made sense that way.

“Inspiration exists, but it has to find us working.” Picasso.

yazar's picture
Activity Score 56

cool idea

ospina86's picture
Activity Score 16

Very nice... i don't agree with the type but well executed.. who cares if these robots don't run on batteries the main idea is expressed and expressed well.

NatalieM's picture
Activity Score 1685

Ha. Good idea. Keep thinking.

Also in agreement about the robots not running on batteries, though. Those are clearyl wind-up toys. Big difference.

pierrelastname's picture
Activity Score 2869


rajjainindore's picture
Activity Score 14

cute concept... i've its previous series also..all r gud