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Brings toys to life

Agency Network: 
Published/Aired: 
March 2011
Description: 

Print advertisment created by DDB, Malaysia for Duracell, within the category: Electronics, Technology.

Brings toys to life

Advertising Agency: Naga DDB, Malaysia
Executive Creative Director: Ted Lim
Art Director: Danny Chin
Copywriters: Davina Chan, Ted Lim
Typographer: Danny Chin
Designers: Ray Goeh, Joseph Liu

Comments (26)

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Highest Rated

grugee822's picture
grugee822
Activity Score 475

lack of idea.. the concept just not enough execution...

pd

Dat Le's picture
Dat Le
Activity Score 20

I am not convinced why Duracell is better than any other brand of battery. Also, the tagline "Brings toys to life" seems a little obvious - doesn't every battey have the same ability to power toys?

luispiter's picture
luispiter
Activity Score 2756

wow... its bad.. the baby is not a toy...

luispedromendezb's picture
luispedromendezb
Activity Score 104

The toy is not a baby.

You don't say 'wow' if you don't like it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Lighten up Luis, people can say 'wow' in dismay too. I recall a time not so very long ago when you were attracting some language lessons of your own from others on the forum; I'd rein in the temptation to dole them out for a while yet.

luispedromendezb's picture
luispedromendezb
Activity Score 104

Sure, but I doubt if bc.com knows about it, I remember some of his comments going "wtf, i like.." "wtf, its the better..". And as for my attracting language lessons, I hope you don't mean it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I do mean it; but I've just seen you on another thread saying bc.com had hijacked your ID and posted under your name? At one point a few months ago I thought you were the same person, that explains a lot, sorry for the confusion.

Adaddicted's picture
Adaddicted
Activity Score 3435

:-)
and jajajajajajajajajaja.... tooo...

withalltherespects

NataliaLima's picture
NataliaLima
Activity Score 1380

It is like seeing Superman and Clark in the same room

Blashyrkh's picture
Blashyrkh
Activity Score 32890

I wouldn't mind if this is copied. The problem is that puppets are not battery operated.

Lazarus's picture
Lazarus
Activity Score 1536

Scary. I think Chucky!

jackblack's picture
jackblack
Activity Score 2357

Kids don't have that much energy.

Aga Grandowicz's picture
Aga Grandowicz
Activity Score 36

Terrible concept; baby is not a toy!

miko1aj's picture
miko1aj
Activity Score 3086

hey - you don't understand this ad???
It's not saying that babies ARE toys, but OPPOSITE. That toys will be as vital as living beings.
Saying that i must admit that art direction fails in this. Sorry. I like the concept.

abake's picture
abake
Activity Score 1262

You got all that from the ad?
Man, I really don't see any of that in that ad...

miko1aj's picture
miko1aj
Activity Score 3086

yea, i got it from the ad, but if you don't, it may mean that it fails with communication of an idea.

wigzisonfire's picture
wigzisonfire
Activity Score 23

TEST BABY

kleenex's picture
kleenex
Activity Score 50200

YUCK!!!

AdBuzzer's picture
AdBuzzer
Activity Score 1174

It's pretty awful - it can really put off from using Duracell. And if there's any idea beneath it, it's damn well hidden. I don't get it.

ambareesha's picture
ambareesha
Activity Score 253

this is not duracell level

- @mbi

chanderjoshi's picture
chanderjoshi
Activity Score 153

Nice

Glut's picture
Glut
Activity Score 3935

It´s not about the baby itself, perhaps with another piece it would been cleared. I like it

NataliaLima's picture
NataliaLima
Activity Score 1380

So can we remove a baby's battery when it's bedtime?

phillsucks's picture
phillsucks
Activity Score 131

SCARY OMG

Chench's picture
Chench
Activity Score 38

Bizarre....

grugee822's picture
grugee822
Activity Score 475

lack of idea.. the concept just not enough execution...

pd

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