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Wyvie's picture

The best armour solution is giant punctuation?

I must be missing something here.

Wyvie
Activity Score 76
Scam Detector's picture

Brackets don't mean protection.

Missing the point completely and therefor a waste of the clients money.

Scam Detector
Activity Score 1048
General Manager
dansheppy52's picture

can't imagine they spent much
-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Guest commenter's picture

appawlingly shit! what a waste of skill here. whats the idea btw?

Guest commenter
everartz's picture

this isnt working at all... the brackets are not lit as the car, and the car's lighting is making it looking like made of nickel! apart from the big question: what the hell are they trying to say?
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Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest commenter's picture

dad,
When I will grow up, I'll become an advertiser.
sure son, but for me u are still an advertiser.

KIDS You Know...

Guest commenter
Guest commenter's picture

dahhhhhhhhhhhhhh!
pointless

Guest commenter
Guest commenter's picture

You guys never had math class?
The more brackets you have, the harder to break through.

I like it..

Guest commenter
Crisp One's picture

you know what my favorite thing about ad school was....NO MATH!

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

You guys never had math class?
The more brackets you have, the harder to break through.

I like it, simple and direct.

Guest commenter
Guest commenter's picture

sorry, double post

Guest commenter
manugon's picture

Dupont? More like Dafont!
(Sorry about that)

manugon
Activity Score 142
burocreativo
Guest commenter's picture

so is this a car for code programers or mathematicians???
normal people will never understand what the brackets mean

Guest commenter
Guest commenter's picture

If you are a stupid one you will not understand, and you really don´t understand about brazilian culture, because in Brazil have a strong math teaching, them the people realy understand things like this.

Guest commenter
Scam Detector's picture

That's why Brazil leads the world when it comes to high-tech.

Scam Detector
Activity Score 1048
General Manager
Ramirez's picture

The average person wouldn't understand this one. Totally missing the point. Fail, imho

Ramirez
Guest commenter's picture

Guys.. I like the ad.. it is a very good idea if we think of it, as mentioned above,in a brazilian culture an how the advertizing in Brazil works... It is a pitty this was not live also or in any tv comercial or any nagazine, since what was done for the DuPont Armura product, which really exists, and it is a real armor for cars made with kevlar, is a strong ad created by Ogilvy & Mather.The ad shows how it can save lives of someone you love. I guess the ad in questions lacks that appeal that could bring the a given scope to buy the product but it is really good in thinking of how armor works, or in other words, it is a more fun ad that the other one. However, the other one, made by Ogilvy, is fantastic because it brings you to reality, after all, playing with lives is not to be a very fun subject but a serious one.

Guest commenter
sunjayv's picture

a punch and a body copy would have helped!...see, gotta 'explain' as well coz the world is not full of 'AD GURUS' to understand just visuals!...and the ad is for the people, specialised more often in fields other than creativity.

sunjayv
Activity Score 76
freelance graphic artist
Guest's picture

Are there any real ads on this site at all? Logo is completely incorrect, would NEVER be approved by DuPont legal. C'mon scammers, you're gonna have to try a little harder.

Oh, and what the hell are they selling? Complete rubbish. You people have been hypnotized into believing that an ad with lots of empty space and no copy must be superior to one that actually informs or persuades. Back to class, kids!

Love from Der Senator

Guest
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