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Armstrong

Campaign
Agency Network: 
Published/Aired: 
May 2014

Description

Print advertisement created by Noah's Ark Creative, Nigeria for Dulux, within the category: House, Garden.

Caption

I do not take performance-enhancing drugs.
Superior hiding power, for better cover-ups.

Advertising Agency: Noah's Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director / Copywriter: Abolaji Alausa
Deputy Creative Director: Ariyo Bamidele
Art Director / Retoucher: Kanso Ogbolu
Copywriter: Seyi Owolawi
Illustrator: Gabriel Olonisakin
Account Manager: Yetunde Ogunsola
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Highest Rated

sacrilegend's picture

These are not the same, and in fact, yours are quite a deal worse. I wouldn't go on bragging about this if I were you.

sacrilegend
Activity Score 3394
Copywriter
alvord's picture

nice layout packshot!

alvord
Activity Score 201
alex razzaghi's picture

using the wrong bike.

alex razzaghi
Activity Score 243
damnson's picture

Weak series.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

bogusky's picture

very bad photoshop....

bogusky
Activity Score 8
sacrilegend's picture

The idea is confused.

sacrilegend
Activity Score 3394
Copywriter
fredoun's picture

It seems abstract like a message but I'm agree with

fredoun
Activity Score 6
darpan.rane's picture

Thank you! But i never asked anyone to use the same idea/concept, at least not with almost using the same visual treatment!
Take a good look at the campaign below for Insurance that i'd created 2013,March! "DONT COVER UP"

https://www.behance.net/gallery/16199201/DOHA-BANK-INSURANCE

This is not done! Will see what can be done about this soon.

darpan.rane
Activity Score 6
Art Director at Dubai |

Senior Art Director - Print & Digital

sacrilegend's picture

These are not the same, and in fact, yours are quite a deal worse. I wouldn't go on bragging about this if I were you.

sacrilegend
Activity Score 3394
Copywriter
darpan.rane's picture

Even after a straight copy paste of concept and tweaking the base headline, you say these are not the same. Really?
Well everyone's noticed that! Your ad has been published this May 2014 and the one we have was last years quarter one!

By using derogatory language "deal worse" doesn't make you superior as the photoshop work at your end is really Duh! The Basics of Shadow is not even near natural. Take a good look at the tire shadow. I was not considering, but now i think this will push further to Dulux!

If you can't be Original, be modest at least!

darpan.rane
Activity Score 6
Art Director at Dubai |

Senior Art Director - Print & Digital

sacrilegend's picture

To each his own.

These aren't mine, by the way, as evinced by my earlier criticism. Neither campaign is an example of good work.

sacrilegend
Activity Score 3394
Copywriter
darpan.rane's picture

Please don't reply if your not the one who made this. And thus you should use pragmatic language when communicating.
The concept, colour, treatment and even "Cover Up" baseline is same.
Campaign being good or no is NOT the derivation part here.

darpan.rane
Activity Score 6
Art Director at Dubai |

Senior Art Director - Print & Digital

deangah's picture

Really don't get it

deangah
Activity Score 119
Graphic Designer
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