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Levitate

Campaign
Agency Network: 
Published/Aired: 
April 2011

Description

Print advertisement created by Grey, Ecuador for Ducati, within the category: Automotive.

Caption

Vittorio can walk through walls.
And he also has a Ducati

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Taylormade's picture

This says absolutely nothing about such an amazing product.

Taylormade
Activity Score 408
jackmancer2017's picture

Well, they want to say it's magic. But it's done in such a silly way.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

This is the worst print campaign of 2011.

atb2005
Activity Score 13557
Kamikaze777's picture

What the hell...

Kamikaze777
Activity Score 119
My deskop
abake's picture

Really?
While not amazing, I don't think it's that bad... Walking on air, feeling invincible, the kind of feelings associated with being extremely happy and/or in love.
Which is how motorcycle fans feel when they're riding their favorite bike.
Granted, I'm not sure the retro vibe of the illustration is the right one, but it's really not that terrible.

abake
Activity Score 1262
RMG Connect Colombia
Taylormade's picture

Explain how that rationale applies to the execution where the guy turns himself into a teapot.

Taylormade
Activity Score 408
Gualcor's picture

En serio?

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Baelin's picture

It's missing a tie-up tagline like: 'Owning a Ducati is magic'.
Most of the tricks used make me think of superpowers more than the mystical arts.

Baelin
Activity Score 273
Copywriter
Paddy Public Enemy's picture

A parte de trucho, malo. Con razón que ganó en el festival de Ecuador.

Paddy Public Enemy
Activity Score 6
Tio Patinhas's picture

I really like the idea, but the execution is kind of weak.

If I was to layout this same idea, it would probably be a very cool campaign.

Tio Patinhas
Activity Score 98
Art Director at Imaginarium |

Ad or die.

Me in Montreal's picture

Pretty cocky of you.

Me in Montreal
Activity Score 60
Creative Director at Palm+Havas
sakibafridi's picture

Flip it.
He has a ducati.
And he can also levitate.

Or not.

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

Hadrons's picture

cute. not.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

there.aint.no.bad.brief's picture

speechless.

there.aint.no.b...
Activity Score 35
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