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Less than a second

Agency Network: 
Published/Aired: 
July 2010
Ducati Print Ad -  Less than a second

Description

Print advertisement created by Ogilvy, Italy for Ducati, within the category: Automotive.

Caption

You have less than a second to see the biker

Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: IC4 Design
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Highest Rated

jcoism's picture

Looks like a fun party.

jcoism
Activity Score 11
Guest's picture

i don't care...it looks like i'm in an Helicopter !!

Guest
Guest's picture

Haha - client creative directors... aren't all clients??

Guest
Guest's picture

So, if a slow down, i can see the biker?

Don't think so.

Guest
Guest's picture

This is awesome, how eventful. wow.

Guest
k.app.ad's picture

any way good illustration

k.app.ad
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

http://www.facebook.com/profile.php?id=1201459255&v=info

Guest's picture

OMG ... I saw a couple that has been having sex on a rooftop!

Guest
rgb84's picture

Is there a bullfight with a rhino? ...hey guys slow down !

rgb84
Activity Score 6
Copywriter
Guest's picture

come on. done for unicef years ago. no more where is waldow please.

Guest
Guest's picture

I don't agree with you, i agree with the head... it's the time you have while you are driving a car. It is not a game.

Guest
dot4dot's picture

The man on the roof has lasted less than a second!..... anyway ..smart.

dot4dot
Activity Score 6
Copywriter
andyStock's picture

The guy on the table lasted a bit longer!!

andyStock
Activity Score 666
Billoughsby's picture

Definitely very high linger-over factor if you spot this while thumbing through a magazine. That means it's working. Nice illo too.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

ARTvertising!

Guest
Hibon's picture

Great illustration... love the details.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

doctors without borders 2002?

Guest
Guest's picture

yeahh... it's amazing :-)

Guest
gonndo's picture

and if Waldo was the biker, it would be even more difficult to see him...

Awesome illustrations...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

busyb's picture

i actually saw the biker in under a second. swear to god.

busyb
Activity Score 117
Guest's picture

you don't need to swear, is the first thing that I saw too.

Guest
Guest's picture

Done millions of times.

Guest
atb2005's picture

Yep, there's a couple having sex. Wonderful illustration. Love the details. Good concept.

atb2005
Activity Score 13557
Guest's picture

why would i care where the biker is if i'm on top of a building???

Guest
Guest's picture

do you mean that your car is able to go on the top of builgings?

Guest
Guest's picture

that's a cleaver idea! .. are you sure it comes from italy?

Guest
Guest's picture

No, but we are sure YOU come from Italy.

This idea is old and poor.

Guest
jcoism's picture

Looks like a fun party.

jcoism
Activity Score 11
Guest's picture

but i did spot the biker less than a second

Guest
Anonymous Author's picture

What a strange town. Every second building lacks window panes.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

o bravo il mio gobbone!me piace!

Guest
Crystal Clear's picture

i found two sex scenes :) One at the rooftop of the bank and the other on the second floor of the clothing shop

Crystal Clear
Activity Score 83
Other at Media - Newspaper
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