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Second Hand Trash, Cigarette butts

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Publicis, Ireland for Dublin City Council, within the category: Public Interest, NGO.

Caption

Free second hand cigarettes.
Nobody wants your litter. Bin it.

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart
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Guest's picture

Makes absolutely no sense. Never a good idea to throw a lit cigarette in a trash bin. That's how fires start.

Guest
Guest's picture

This is SO BAD!!!

Guest
Guest's picture

Oh God! this is so terrible.

Guest
MissCopywriter's picture

Not considering the realistic logic, it doesn't make me want to act. Nice but not strong enough.

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
felice's picture

Why?! Ads may not publish some pieces

felice
Activity Score 73
shortafella's picture

christ...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

bad execution...

Guest
Jupiter's picture

idea is ok....execution sucks...Trash it!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

RUBBISH...too weak to light even a match

Guest
velle's picture

this isnt as good as the bubblegum one. i wonder why...
funny, i can't figure it out.
maybe its the container - bubblegum jar-thingy is a point-of-sales object, so ppl approach it wanting to buy gum - cigarette box, not so much, cause often it's your own box.

velle
Activity Score 1550
Copywriter
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