Second Hand Trash, Chewing gum

Agency Network: 
August 2010

Print advertisment created by Publicis, Ireland for Dublin City Council, within the category: Food.

Free second hand gum.
Nobody wants your litter. Bin it.

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

Comments (12)

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Marlus Lau's picture
Marlus Lau
Activity Score 1808

Nice campaign!

Billoughsby's picture
Activity Score 5144

Pleasant-looking. I think this story could be told in a way that would have more impact on the problem.

That's it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Hero images are strong, the rest of the execution is a little bit rubbish.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

very fun!!!

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

loving it !!!!

tirthomitro's picture
Activity Score 2758

well, erm... um

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

me like this shit, me laughing, I wanz hamburger

MissCopywriter's picture
Activity Score 168

surprising headline "Free second hand gum"
but the wrap-up line is too straight forward to me

jackmancer2017's picture
Activity Score 6992

This is the best by far. They did something special with the visual here (gum outside). The other products are nothing different apart from being used. This one is great, others are good.

Dzsoi's picture
Activity Score 8532

Good point.

silvi's picture
Activity Score 4172

A little weak.

velle's picture
Activity Score 1550

oooh, this wouldve been more effective as ambient, i think, but poster works too.