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New York City Marathon

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Devito/Verdi, United States for Duane Reade, within the category: Pharmaceutical.

Caption

New York City Marathon. November 1, 2009.

Advertising Agency: DeVito/Verdi, NYC, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriter: Eric Schutte
Photographer: Robert Ammiratti
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mikeelrapido's picture

:)

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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sirvan's picture

The photography on these is hideous.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

A very nice way to tie themselves to the everyday lives of New Yorkers. I think this is quite a smart campaign.

Guest
Misstree's picture

I love how simple and clever these are. The art could have been better though. The gravel should have covered the whole ad....Maybe the typo could be with chalk on the road, the pink liquid in the case of the feast ...so on and so forth.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

RAM KATE's picture

I would suggest a Sports shoes on the gravel with the product in it and a water bottle and a stop watch next to it.

RAM KATE
Activity Score 765
Copywriter at Marketing |

RAM KATE

Guest's picture

what is good about this?!

Guest
Guest's picture

spot on..... a perfect "reason why", a perfect "call to action"......

Guest
Memetic's picture

Don't get what's good about it? Maybe it's not.

Memetic
Activity Score 150
Copywriter
Guest's picture

Bad art, bad execution, bad concept, bad bad..

Guest
Guest's picture

Nice campaign!

Guest
devilinabluedress's picture

really ugly photography and art direction.

devilinabluedress
Activity Score 14
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