Eye tracking Sol Lewitt

Agency Network: 
October 2009

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Print advertisment created by Euro RSCG, Switzerland for DU Kulturmagazin, within the category: Media.

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn

Comments (4)

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freakart's picture
Activity Score 534



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Guest's picture

nice. but almost the same has been done by scholz berlin for the Frankfurt newspaper.

everartz's picture
Activity Score 7613

and how is that giving any benefits for the campaign? just irregular lines that mean nothing.. so does the campaign

| everartz |

JK35's picture
Activity Score 86

Well looky here. Somebody broke out the old Adobe 88. What the "H" is this?
I might get this campaign if I were smoking weed.