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Eye tracking Sol Lewitt

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Print advertisement created by Euro RSCG, Switzerland for DU Kulturmagazin, within the category: Media.

Caption

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
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freakart's picture

hhmmmm

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

nice. but almost the same has been done by scholz berlin for the Frankfurt newspaper.

Guest
everartz's picture

and how is that giving any benefits for the campaign? just irregular lines that mean nothing.. so does the campaign

everartz
Activity Score 7613
Art Director |

| everartz |

JK35's picture

Well looky here. Somebody broke out the old Adobe 88. What the "H" is this?
I might get this campaign if I were smoking weed.

JK35
Activity Score 86
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