Advertisement

Eye tracking Sol Lewitt

Agency Network: 
Published/Aired: 
October 2009
Description: 

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Print advertisment created by Euro RSCG, Switzerland for DU Kulturmagazin, within the category: Media.

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn

Comments (4)

Log in or register to post comments
freakart's picture
freakart
Activity Score 534

hhmmmm

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture
Guest

nice. but almost the same has been done by scholz berlin for the Frankfurt newspaper.

everartz's picture
everartz
Activity Score 7613

and how is that giving any benefits for the campaign? just irregular lines that mean nothing.. so does the campaign

| everartz |

JK35's picture
JK35
Activity Score 86

Well looky here. Somebody broke out the old Adobe 88. What the "H" is this?
I might get this campaign if I were smoking weed.

Advertisement