Advertisement

Eye tracking Jeff Koons

Campaign
Agency Network: 
Published/Aired: 
October 2009

Description

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Print advertisement created by Euro RSCG, Switzerland for DU Kulturmagazin, within the category: Media.

Caption

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Log in or register to post comments
Guest's picture

i must say i like this...very clean, communicates the magazine reader's interaction with content - nice

Guest
Wordnerd's picture

that's what you call 'verkopft' in german..

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Du verwechselst verkopft mit intelligent. Die Idee passt eigentlich zur Zielgruppe. Das ist gut!

Guest
Wordnerd's picture

Naja, Geschmackssache. Für mich verwechselst du 'intelligent' mit 'abgehoben'. Die Kampagne ist mir zu theoretisch und tot.

Wordnerd
Activity Score 6692
Copywriter
Jesperen's picture

Brilliant work. For a very small audience.

Jesperen
Activity Score 12
Copywriter at core:workers |

Fewer words are always better

silvi's picture

Risky

silvi
Activity Score 4172
Copywriter
Guest's picture

Not catching my attention, nice try though

Guest
szkwadrat's picture

good idea, nice execution but for a very small audience

szkwadrat
Activity Score 210
Graphic Designer
Advertisement