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Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by McKinney, United States for Drugfree America, within the category: Public Interest, NGO.

Caption

What's the worst that could happen?
abovetheinfluence.com

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director: David Baldwin
Art Director: Owen Tingle
Copywriter: Brandon Willingham
Photographer: Thomas Mangold
Retoucher: Stacy Evans
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Highest Rated

-ctto's picture

Great Art, such a well structured message, and it gets the attencion of the viewers (and is kinda funny).

dont get in drugs guys!´

jajajaj esta bien chidote... me encanta.

-ctto
Activity Score 6
Graphic Designer at Universidad de Guanajuato
Starb's picture

Nice concept, not sure that everybody knows salt effects on slugs/snails though..
Still, nice concept, great exe.

Starb
Activity Score 35
Copywriter at Sup de Pub Paris.
Guest's picture

This is not drug addiction, this is suicide.

Guest
picopalqlea's picture

Thats the point... for me is the same thing.

picopalqlea
Activity Score 999
Don Rapper's picture

its the same, dont you think?

Don Rapper
Activity Score 223
pdavies's picture

this one is better than the other ones in all levels

pdavies
Activity Score 90
Publiz's picture

Great concept and execution, but what the website abovetheinfluence.com do ?

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

LeeHarvey's picture

Best of the three. Overall great execution, good idea, period.

LeeHarvey
Activity Score 3045
Creative Director
tirthomitro's picture

ok got the concept now.
yeah... this's great stuff!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Wordnerd's picture

Oh, cool art! Nice campaign

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

this will not stop anyone from doing drugs... people have been doing drugs for tens of thousands of years and forever will.

Guest
Migzter13's picture

I love this better than the wasps and mice. Nice Execution

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Brain-Art's picture

This is the best one of the 3. Clear message, nice art direction, good idea and nice execution. Well done

Brain-Art
Activity Score 1101
Graphic Designer
Starb's picture

this is for 'guest 1'

Guest | Wed, 2009-11-25 06:58

"This is not drug addiction, this is suicide." "this is definitely not about suicide, it's about taking drug for the FIRST time.

'Guest 2'

-"this will not stop anyone from doing drugs... people have been doing drugs for tens of thousands of years and forever will".

"duuuh"

Starb
Activity Score 35
Copywriter at Sup de Pub Paris.
dlue's picture

yeah beautiful photography... this one definitely should be the lead in the series

dlue
Activity Score 342

cheers,
dlue

munirgee's picture

Great Art...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Guest's picture

me likey

Guest
Nukeemall's picture

Nice set of ads

Nukeemall
Activity Score 17
silvi's picture

Wonderful art direction.
Clear message.

silvi
Activity Score 4172
Copywriter
firebug's picture

good one

firebug
Activity Score 1113
Pccs's picture

this is the best of them all, and i think thats beause in this one the salt on the table looks like they were about to snore the cocaine, in the others instead there was only anti bug spray and it didnt relate as good as this one to drugs.

Pccs
Activity Score 212
Graphic Designer
freakart's picture

love it!

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

-ctto's picture

Great Art, such a well structured message, and it gets the attencion of the viewers (and is kinda funny).

dont get in drugs guys!´

jajajaj esta bien chidote... me encanta.

-ctto
Activity Score 6
Graphic Designer at Universidad de Guanajuato
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