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Heart

Campaign
Agency Network: 
Published/Aired: 
March 2010
DRL Print Ad -  Heart

Also From This Campaign 3

Description

Print advertisement created by The Greenroom, India for DRL, within the category: Public Interest, NGO.

Caption

Don’t treat Diabetes to your heart.
People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
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Highest Rated

Adaddicted's picture

like the execution, cleaaaaannn!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

miko1aj's picture

greatly executed. Pity we have twice ice cream in campaign. Shouldn't one of them be a cake for example? Although I like it.

miko1aj
Activity Score 3086
Gualcor's picture

Yummy

Gualcor
Activity Score 978

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Lizaad's picture

Nice Campaign. The visuals calls for action, calls to action.

Lizaad
Activity Score 146
Art Director at Verdant Zeal
dsklan's picture

great art!

dsklan
Activity Score 1926
Art Director at homeshop
silvi's picture

This is art

silvi
Activity Score 4172
Copywriter
shitmonk's picture

meant to be real disturbing i suppose
and it does it!

shitmonk
Activity Score 465
michdec's picture

I like this one and the eye,very nicely executed! the kidney looks a bit too much like a melting magnum..

michdec
Activity Score 440
monsieurange's picture

Amazing art direction. The idea is pretty basic.

monsieurange
Activity Score 520
Creative Director
fatlabrador's picture

Scam campaign :) Anyway, good one, all in all.

Isn't it strange how at a particular time of the year, ad guys are suddenly very socially aware & interested in the welfare of their fellow human beings? :D

fatlabrador
Activity Score 59
Adaddicted's picture

like the execution, cleaaaaannn!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

kanishq_24's picture

hi Maheindra, this is looking nice actually.....
silvergray.in

kanishq_24
Activity Score 6
Art Director
second_creator's picture

artwise kool

second_creator
Activity Score 754
Copywriter |

copywriter

Misstree's picture

Shouldn't it be "Don't treat your heart to Diabetes"?!?

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

flip's picture

yep, should be 'Don't treat your heart to Diabetes'

i didn't get the line at first. took a bit of working out. or maybe i just haven't woken up yet.

flip
Activity Score 7
Art Director
barbe's picture

No

barbe
Activity Score 102
royschellekens's picture

How could you say this is amazing art direction. The icecream looks like melting plastic

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture

Nononono. Again an illogical visual "idea" - ice cream is a heart that symbolizes diabetes? This concept is chaotic.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
shitmonk's picture

i think it is heat --> ice cream is like sugar --> heart&diabetes

shitmonk
Activity Score 465
Aphex's picture

The Earth Planet??

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

vrginie's picture

I don't really like the art

vrginie
Activity Score 154
Dadaism's picture

Tasty!! Work on the DI and it gonna be perfect!

Dadaism
Activity Score 161
Darling Design
Phil Lestino's picture

Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!

Phil Lestino
Activity Score 1684
Phil Lestino's picture

Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!

Phil Lestino
Activity Score 1684
lucdesaulniers's picture

meh... no.

lucdesaulniers
Activity Score 1145
advocate's picture

the same idea the one i saw from green peace ad the world is melting, not original at all

advocate
Activity Score 268
Art Director at Philippines
pixels's picture

Small type in box could use some kerning and tracking.

pixels
Activity Score 19
Other
pixels's picture

Small type in box could use some kerning and tracking.

pixels
Activity Score 19
Other
Muhammad Imran's picture

I wanna work with these guys :P

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

ek kanya's picture

as I said photoshop work could havebene better

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Memetic's picture

Good art on these.

Memetic
Activity Score 150
Copywriter
aaaron's picture

no! i don't like this one

aaaron
Activity Score 103
Art Director
pepsiice's picture

love the art direction in this series :)

pepsiice
Activity Score 253
Graphic Designer
rolling.stone's picture

nice art

tho copy could have been written in other and better way

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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