Comments (9)

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popdistortion's picture
Activity Score 1592

Well. One thing I like about this is, that it manages to evoke the same feeling if they had shown someone actually spilling his guts. At least it does so with me. If it works? Don't know. Don't think it will make binge drinkers more responsible but maybe others more aware of the situation.

jwood's picture
Activity Score 4

these are nice visual approaches. like popdistortion mentioned, you've definitely captured images everyone can relate to. they feel like 1 ad done 4 different times, however. and i don't think you gain too much with the headlines. they feel more like informational copy. i wonder if the campaign might be better served with a tighter line before "drink less. think more."

lara's picture
Activity Score 114

like it n thr is no problem with long headline, atleast market researcher says that

the.adnerd's picture
Activity Score 160

the execution is really nice

Gorgon's picture
Activity Score 6

The visuals are nicely done but the copy is terrible - a bit of a waste with this brief I reckon.

Chris's picture
Activity Score 1935

I can relate to this campaign, The town is an absolute drinkfest party mecca,
If you haven't had a terrible hangover in Wakefield you
haven't been there.

I agree about the copy, it sucks.

drizae's picture
Activity Score 503

I like this execution best, the woman one doesn't really say it for me.

Fail Harder.

Bianconiglio's picture
Activity Score 406

I didn't understand it.

MikeTV's picture
Activity Score 86

Copy is average. 'Don't be a Drinkhead' is not needed or 'Think more, Drink Less' is not needed. one or the other but not both.