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River

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Leo Burnett, Poland for Dreft, within the category: House, Garden.

Caption

On one sunny day, the blue blouse discovered that its length was growing. It became longer and longer. In a few days it became so long that it turned into the Blue Blouse River. Kids love swimming in it, having fun, fishing with their dads and sun-bathing on its banks with their mums. But it's hard to wear a river.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik
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pierrelastname's picture

mmmm no

pierrelastname
Activity Score 2869
Copywriter
everartz's picture

this campaign is very sophisticated and nicely done, but i think there will be a slice of the local polish society to understand thoroughly..

everartz
Activity Score 7613
Art Director |

| everartz |

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