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Railway track

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Leo Burnett, Poland for Dreft, within the category: House, Garden.

Caption

In the past, it used to be a classic turtleneck sweater. However, it started to elongate and it became a Striped Intercity Railway Track. It didn't take long before it became a Striped Transcontinental Railway Track. It's very useful for ladies travelling to seasonal sales, factories and even the army. But try to put the railway track on.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik
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Misstree's picture

There's something vaguely cutesy about this series.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

pierrelastname's picture

mmmm no

pierrelastname
Activity Score 2869
Copywriter
robertupton7's picture

Easy to say something's not so good.....much more difficult to explain why

robertupton7
Activity Score 27
andylefty's picture

I don't understand it. Well maybe slightly.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ace85le's picture

I like it. The style and tone is very Le Petit Prince haha. However, not sure if the target market will fully understand.

ace85le
Activity Score 3935
Marketing Manager |

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federicoq's picture

mmmm.. so?

i can't get.

federicoq
Activity Score 43
kleenex's picture

I like the concept.

kleenex
Activity Score 52582
Web Designer/Developer
mitali prasad's picture

nopes,,,,not soo great,,,..

mitali prasad
Activity Score 458
General Manager
robertupton7's picture

Why?

robertupton7
Activity Score 27
almidecor's picture

a very cute, faitytale-ish kind of exaggeration. great work!

almidecor
Activity Score 24
Copywriter at Havas Worldwide Warsaw
robertupton7's picture

I think it's a really fresh approach. The words of the story are getting a little lost and I think these should be bigger or more integrated with the illustration. Illustrate the words and have the turtleneck and train as part of the words. Could do with a storybook title type headline – The top that became a train line. Turtleneck Train-wreck. The Turtleneck Express...something like this. With a bit of TLC this could be a great series...

robertupton7
Activity Score 27
robertupton7's picture

Why?

robertupton7
Activity Score 27
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