Railway track

Agency Network: 
March 2012

Print advertisment created by Leo Burnett, Poland for Dreft, within the category: House, Garden.

In the past, it used to be a classic turtleneck sweater. However, it started to elongate and it became a Striped Intercity Railway Track. It didn't take long before it became a Striped Transcontinental Railway Track. It's very useful for ladies travelling to seasonal sales, factories and even the army. But try to put the railway track on.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik

Comments (12)

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Misstree's picture
Activity Score 425

There's something vaguely cutesy about this series.


Not all who wander are lost.

pierrelastname's picture
Activity Score 2869

mmmm no

robertupton7's picture
Activity Score 27

Easy to say something's not so good.....much more difficult to explain why

andylefty's picture
Activity Score 4535

I don't understand it. Well maybe slightly.

ace85le's picture
Activity Score 3935

I like it. The style and tone is very Le Petit Prince haha. However, not sure if the target market will fully understand.


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federicoq's picture
Activity Score 43

mmmm.. so?

i can't get.

kleenex's picture
Activity Score 50548

I like the concept.

mitali prasad's picture
mitali prasad
Activity Score 458

nopes,,,,not soo great,,,..

robertupton7's picture
Activity Score 27


almidecor's picture
Activity Score 24

a very cute, faitytale-ish kind of exaggeration. great work!

robertupton7's picture
Activity Score 27

I think it's a really fresh approach. The words of the story are getting a little lost and I think these should be bigger or more integrated with the illustration. Illustrate the words and have the turtleneck and train as part of the words. Could do with a storybook title type headline – The top that became a train line. Turtleneck Train-wreck. The Turtleneck Express...something like this. With a bit of TLC this could be a great series...

robertupton7's picture
Activity Score 27