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Glasses

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Y&R, Israel for Dream Doctors, within the category: Professional Services.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yariv Twig
Creative Director / Copywriter: Oren Meir
Art Director: Gil Aviyam
Executive Client Director: Tal Fishbain
Account Supervisor: Revital Levy
Account Manager: Adi Netzer
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vlwk's picture

They still freak me out from the start.

vlwk
Activity Score 154
Hadrons's picture

It captures your attention for sure.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

very very good art work. i really like

MicheleVirgilio
Activity Score 2617
danielchapman's picture

Great art, but I think the proposition could be better stated. Nobody facing a scary disease cares much about a few minutes.

If they framed it as, making scary diseases less scary, then I see a true benefit here and a brilliant ad. I think it undersold itself.

danielchapman
Activity Score 292
bate_palmas's picture

Okay, but the copy is really insensitive. Maybe a translation thing

bate_palmas
Activity Score 1479
kleenex's picture

interesting idea.

kleenex
Activity Score 51098
Web Designer/Developer
Eight's picture

no interest.

Eight
Activity Score 148
Production Manager
Mardian's picture

interesting

Mardian
Activity Score 27
Art Director at nollproblemo
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