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Glasses

Agency Network: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by Y&R, Israel for Dream Doctors, within the category: Professional Services.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yariv Twig
Creative Director / Copywriter: Oren Meir
Art Director: Gil Aviyam
Executive Client Director: Tal Fishbain
Account Supervisor: Revital Levy
Account Manager: Adi Netzer

Comments (8)

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vlwk's picture
vlwk
Activity Score 154

They still freak me out from the start.

Hadrons's picture
Hadrons
Activity Score 6041

It captures your attention for sure.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very very good art work. i really like

danielchapman's picture
danielchapman
Activity Score 292

Great art, but I think the proposition could be better stated. Nobody facing a scary disease cares much about a few minutes.

If they framed it as, making scary diseases less scary, then I see a true benefit here and a brilliant ad. I think it undersold itself.

bate_palmas's picture
bate_palmas
Activity Score 1479

Okay, but the copy is really insensitive. Maybe a translation thing

kleenex's picture
kleenex
Activity Score 50204

interesting idea.

Eight's picture
Eight
Activity Score 148

no interest.

Mardian's picture
Mardian
Activity Score 27

interesting

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