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sold's picture

this is good

sold
Activity Score 3305
Copywriter
capywriter's picture

and I guess those kids went to the shop theirselves to buy a pen that looks exactly right that...?

capywriter
Activity Score 5509
Copywriter at Freelance
thirty6chambers's picture

That's not a big problem for me. I mean, you can find random stuff in your house that looks like something else unintentionally. The problem I see with it is that the cap is clearly orange but the "smoke" is blue.

thirty6chambers
Activity Score 1464
Art Director
Tinglow's picture

Hey check your semiotics capywriter. Its fuck'd-up. It only goes to say, you dint get the ad.

Tinglow
Activity Score 614
Chennai |

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It comes just like that!

monicamexico's picture

This is weak. Smoking will make my child draw blue clouds? No. That's not the point.

monicamexico
Activity Score 830
jingwei's picture

you're missing the point i think, it's about kids emulating what parents do, it's definitely not about reading the image literally.

jingwei
Activity Score 150
Copywriter at BIAD |

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come on, push it!!!!

Tinglow's picture

Phew!!! Finally someone got the ad.

Tinglow
Activity Score 614
Chennai |

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It comes just like that!

sold's picture

i will give you a really sad, AND TRUE, story:
i had a friend (dead now), he was a cocaine adict.
he had a dougther, age 2 (some years ago).
she saw many times he preparing and sucking the cocaine.
some day i get the house of this friend and i see the daughter playing:
she take 10 coins and start to divide in 2 lines using her hand like a credit card (like cocaine users do), than she call me: "this is mine, this is yours", and star to roll some paper to use...
coin looks like cocaine?

you dont have children, have you?

this is the cause i defend: to make good ad you need to be close to the problem, the solution is there.

can i be wrong?
course!! that make the world so good to live.

sold
Activity Score 3305
Copywriter
monchebeat's picture

Excelent AD!!!!!, and i think the ad is't for parenths no for kinds!!!

i think that it's great advertising.

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

adrianapr's picture

nahhhhhh. cheap. boring. easy. etc.
i've seen MUCH better ideas with this same old concept.
example the one that reapeated the phrases in a childish handwriting.

adrianapr
Activity Score 1254
tagleby's picture

ummm... it's ok

tagleby
Activity Score 19
TBWA
shaking's picture

very childish

shaking
Activity Score 94
rank
adman007's picture

why forcefully? u cant able to think simple...!
learn man learn.

adman007
Activity Score 54
hariyana
Black.Rainbow.'s picture

good but i think it'd be better if they just had a real cigarette lying there, and then a scrawl of some smoke, as above. this would still illustrate the crossover in an original way as intended, but eliminate the forcedness of modifying the cigarette.

Black.Rainbow.
Activity Score 162
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