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Car

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by JWT, Venezuela for Dramamine, within the category: Pharmaceutical.

Caption

Go around the world without the world moving you around.

Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
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TRICKY's picture

so, go nowhere with Dramamine?

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

john ler's picture

What do you think about this line ? "Oil prices rising ? Think Dramamine !"

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

DIS IZ STUPID.

Guest
amin24e's picture

i agree
Spark of creativity | http://www.felket.blogspot.com

amin24e
Activity Score 127
student
Guest's picture
Guest
MindZoo's picture

So THIS is what a narcotics advertisement looks like...
I was wondering when we'd start selling 'Soma'.

Shameless, I like it.

MindZoo
Activity Score 119
Other at Boomtown Productions
Guest's picture

I like execution

Guest
Guest's picture

They are not going around the world. They are staying exactly in one place.

Guest
Guest's picture

Silver

Guest
scarfinati's picture

Really confusing ad:

Act as if youre going around the world, but you arent because dramamine is making it feel like you are when you arent?

???

scarfinati
Activity Score 843
Art Director
Guest's picture

What's not to get? When traveling around the world, you'll feel nothing. Quite different from any motion sickness ads I've seen. Good job...

Guest
Guest's picture

Maybe it's me, But it took until this comment before I got the idea....
Then I thought, in that case, why the whole photo-shoot thingy. thats just internal mindfuck for ad agencies.
anyway. I think it looks nice but a bit far fetched. And Please get a decent eng. copywriter to write the headline.

THX

Guest
Guest's picture

Great ad, translation doesn´t help.
I think it is better to send Latinamerican work in spanish with an english translation.

Guest
Guest's picture

As someone with motion sickness, I truly appreciate this campaign and got it right away. Any type of motion can be nauseating for the target, so knowing you won't feel it is very appealing.

Guest
Guest's picture

Creo que el copy debería ser: Move around the world without the world moving around you. o algo así... digo, en inglés, por el movimiento... motion sickness y tal..

dberían chequearlo mejor...

la ejecución es gloriosa

saludos

manu.-

Guest
Guest's picture

Creo que el copy debería ser: Move around the world without the world moving around you. o algo así... digo, en inglés, por el movimiento... motion sickness y tal..

dberían chequearlo mejor...

la ejecución es gloriosa

saludos

manu.-

Guest
scarfinati's picture

“What's not to get? When traveling around the world, you'll feel nothing”

thats fine if thats the intended message, but putting the car on a movie set doesnt get me there visually.

more like when travelling around the world youll feel like youre on a movie set. wtf?

scarfinati
Activity Score 843
Art Director
capywriter's picture

don't you get it? You know those scenes in movies with cars or other vehicles that are made just by using blue key... For the viewer it's like they are really traveling, and in fact they don't move an inch...

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

Well it is obviously because dramamine is used to treat motion-sickness

Guest
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