Dramamine Print Advert By JWT: Boat

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Agency Network:

JWT

Published/Aired:

April 2009

Posted:

April 05, 2009

Also From This Campaign 3

Dramamine: Car

Dramamine: Plane

See Full Campaign

Tags

Description

Print advertisement created by JWT, Venezuela for Dramamine, within the category: Pharmaceutical.

Caption

Go around the world without the world moving you around.

Credits

Advertising Agency: JWT, Venezuela

Photographer: Claudio Napolitano

Apr 06, 2009 - 5:05

Cute.

This ad campaign is cute - not groundbreaking, not too thought provoking and definitely not memorable. I think that the execution of the idea was fine. However, the idea is too bland and you can only throw a dead weight so far.

reem1

Activity Score 41

~r~

Apr 06, 2009 - 10:27

I agree - this fish is dead in the water. Throw the whole thing overboard.
I thought it was for narcotics initially but now realize it's for motion sickness - it went from daring to boring.
Nice pictures though.

MindZoo

Activity Score 119

Other at Boomtown Productions

Apr 06, 2009 - 7:44

if you feel dizzy go to a lake and fish if there's no lake try the fish market if there's no fish market don't pretend to be a fisherman if you are a novice fisherman dont go out even with DRAMAMINE on a windy almost stormy day specially with that kind of boat
too forced

"just commenting to gather points i love free drinks"

TRICKY

Activity Score 3794

Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time