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Boat

Campaign
Agency Network: 
Published/Aired: 
April 2009

Description

Print advertisement created by JWT, Venezuela for Dramamine, within the category: Pharmaceutical.

Caption

Go around the world without the world moving you around.

Advertising Agency: JWT, Venezuela
Photographer: Claudio Napolitano
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reem1's picture

Cute.

This ad campaign is cute - not groundbreaking, not too thought provoking and definitely not memorable. I think that the execution of the idea was fine. However, the idea is too bland and you can only throw a dead weight so far.

reem1
Activity Score 41

~r~

MindZoo's picture

I agree - this fish is dead in the water. Throw the whole thing overboard.
I thought it was for narcotics initially but now realize it's for motion sickness - it went from daring to boring.
Nice pictures though.

MindZoo
Activity Score 119
Other at Boomtown Productions
TRICKY's picture

if you feel dizzy go to a lake and fish if there's no lake try the fish market if there's no fish market don't pretend to be a fisherman if you are a novice fisherman dont go out even with DRAMAMINE on a windy almost stormy day specially with that kind of boat
too forced

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Ugly, worst then the first with Mini.

Nivaldo
www.vamosfalarmal.com.br

Guest
Guest's picture

They are not going around the world. They are sitting in one place.

Guest
eldeadevis's picture

To complicated, does not make sense

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

nice expensive art direction, average to weak idea

Guest
capywriter's picture

I think the fact he's fishing is confusing... it doesn't really make him travel. besides it's not bad

capywriter
Activity Score 5512
Copywriter at Freelance
capywriter's picture

I think the fact he's fishing is confusing... it doesn't really make him travel. besides that it's not bad

capywriter
Activity Score 5512
Copywriter at Freelance
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