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Mentorship Program

Agency Network: 
Published/Aired: 
December 2010
Draftfcb Print Ad -  Mentorship Program

Description

Print advertisement created by FCB, Canada for Draftfcb, within the category: Agency Self-Promo.

Caption

Teach them everything you know

Advertising Agency: Draftfcb, Toronto, Canada
Creative Director: Robin Heisey
Art Director: Oliver Brooks
Copywriters: David Strasser, Mike Richardson
Photographer: Marianne Rothbauer
Account team: Roy Gruia, Stephanie Myers
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Highest Rated

LeeHarvey's picture

Cracked me again...

LeeHarvey
Activity Score 3045
Creative Director
Oblabla's picture

I find it cheap and uncreative. They could have played with mental rather than physical similarities. When you get a mentor you don't want to look exactly like him, and even less physically!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Asynchrone's picture

Agree.
This ad can't sell anything.

Asynchrone
Activity Score 318
Administrative |

http://inet-reklama.su/

Guest's picture

I think this is hilarious. Oblbla is taking it too seriously/literally.

Guest
HappyHour's picture

You're taking it too seriously. This is funny and perfect for the target.

HappyHour
Activity Score 2381
Guest's picture

Feels like a first thought. Needs pushing more.

Guest
LeeHarvey's picture

Will ya look at those CONEHEADS?! Must contain a LOT of knowledge.

LeeHarvey
Activity Score 3045
Creative Director
Lazarus's picture

Cooked it.

Lazarus
Activity Score 1536
Creative Director
Guest's picture

Yuck, makes me think of a paedophile, yet I don't know why. Mentorship is facilitating your personal growth by assisting, not making you into mini-ugly-me. Someone really needs to take marketing 101 again.

Guest
Guest's picture

It reminds of the cover of Step Brothers with a bit more attitude, which makes me laugh. And I disagree with playing up a mental angle, Oblabla. Besides, your physical appearance is a reflection of your state of mind, to a degree. This is entertaining and something the target would enjoy. I just wish they incorporated a mullet or bad tattoo in the photo. Nevertheless.

Guest
Guest's picture

Hey people, where's your sense of humor? That said, it could've been better.

Guest
Blashyrkh's picture

Hope the mentor doesn't shave the genitals.

Blashyrkh
Activity Score 32890
Art Director
Billoughsby's picture

"it could've been better"

THAT should be shaved in the middle of the old guy's back.

Billoughsby
Activity Score 5144
Art Director |

That's it.

LeeHarvey's picture

Cracked me again...

LeeHarvey
Activity Score 3045
Creative Director
drizae's picture

I like the thought. I don't know who is tutoring who though.

drizae
Activity Score 503
Copywriter |

Fail Harder.

Guest's picture

If you get it, you'll like it.

Guest
Guest's picture

Bit of a rip off from awkwardfamilyphotos.com but still pretty funny.

I dig.

Guest
Anonymous Author's picture

Sadly, this is truth with no embellishment.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture

I get it; I don't like it half as much as AA's comment, which recasts a flatfooted ad into an act of mockery. THAT, I do get and like very much.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Davosk's picture

Teach them to copy other work.

Davosk
Activity Score 4815
Art Director
jackblack's picture

Yikes.

jackblack
Activity Score 2357
Art Director
lessismore's picture

am i the only one to see the problem with the guy's head???

lessismore
Activity Score 251
Graphic Designer
Billoughsby's picture

No. You're right.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Dzsoi's picture

With a different thought would be better for me... something like... 'See the younger you in them. Mentor a junior talent.' Irish Pencil would write an excellent copy in proper English on this baby in no time for sure.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This is funny. Lighten up haters.

The ad doesn't need to explain how a mentorship program works. People know you'll learn things.

This ad just as to point out that DraftFCB is taking on students to mentor, while making the agency seem cool. Job done.

Guest
Guest's picture

Good Christ are there ever a lot of HACKS that make comments here.

IT'S A FUNNY LITTLE AD

IT'S NOT THE PRINT GRAND PRIX

GET OVER YOUR STUPID JUDGMENTAL SELVES

CHRIST

Guest
phoamcor's picture

Good Christ are there ever a lot of HACKS that make comments here.

IT'S A FUNNY LITTLE AD

IT'S NOT THE PRINT GRAND PRIX

GET OVER YOUR STUPID JUDGMENTAL SELVES

CHRIST

phoamcor
Activity Score 1284
LeeHarvey's picture

Maybe you should log in with another nickname and comment again... Sad little man.

LeeHarvey
Activity Score 3045
Creative Director
phoamcor's picture

I posted it and then realized I actually had a username here at this site full of whiny pants wetters whose only joy in life is to tear down other people's work because it isn't the most perfect ad ever made. They're the sad ones.

phoamcor
Activity Score 1284
Sabyasachi Gupta's picture

are they teaching how to get bald better?
No Pun Intended!

Sabyasachi Gupta
Activity Score 7
Copywriter at Hub Kreatives Pvt. Ltd.
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