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Agency Network: 
April 2012

The Mug Cake Dr. Oetker's easiness and the practicality are its greatest benefits, because it is the only dessert that gets ready in 1 minute and 10 seconds. To valorize that attribute, we developed a campaign based on graphic clocks, wich show comic situations and things that cannot be ready in this time frame.

Print advertisment created by Mood, Brazil for Dr. Oetker, within the category: Confectionery, Snacks.

Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art buyers: Rita Teófilo, Luiza Pagliarini

Comments (6)

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jackmancer2017's picture
Activity Score 6992

the explanation underneath does unravel this cryptic ad - without it I wouldn't fully understand.

salil.sharma's picture
Activity Score 2428

nice campaign

Designer Don't Do Different Things
They Do Things Differently

therealmillivanilli's picture
Activity Score 12

I like these - a little more cerebral than your usual ad.

gonndo's picture
Activity Score 1094

The explanation of the product was necessary, but we all know the rules:
if you have to explain your concept...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
Activity Score 51022

not working for me.

andylefty's picture
Activity Score 4535

Simple visual, not ad.