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Agency Network: 
Published/Aired: 
February 2011
Dr. Brian Dower Print Ad -  Shovel

Description

Print advertisement created by Target, Canada for Dr. Brian Dower, within the category: Health.

Caption

13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Writer: Jenny Smith
Art Director: Tom Murphy
Photographer: Dejan Vuchichevic
Account Manager: Alaina Kent
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Highest Rated

joetanner's picture

I like it...and shovelling can be spelled with one or two L's

joetanner
Activity Score 2
everartz's picture

not a nice plastic vertebral column guys... and forced by the way

everartz
Activity Score 7613
Art Director |

| everartz |

Fran821's picture

Muy buena síntesis visual. La entendí en 1,5 segundos. Felicitaciones.

Fran821
Activity Score 23
Copywriter at Freelance creative and finishing the advertising carrer in CAECE Mar del Plata
copycopycopy's picture

So the survey said that. So? Why should I come to Dr. Brian Dower??

copycopycopy
Activity Score 148
Copywriter
shahidali's picture

Well, that's world changing information. But the shovel fails to throw away all my inertia to visit mr. dower!

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Nude Copy's picture

waste of creative sans marketing motives

Nude Copy
Activity Score 1054
Copywriter at India
thedesignaddict's picture

1. Shoveling is spelled with one 'L'.

2. "13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes."

My comment: So what?

thedesignaddict
Activity Score 5403
Art Director at Freelance
Billoughsby's picture

Aye, there's the rub.

Billoughsby
Activity Score 5144
Art Director |

That's it.

luispiter's picture

AD for a DR... interesting

luispiter
Activity Score 2756
comunication
joetanner's picture

I like it...and shovelling can be spelled with one or two L's

joetanner
Activity Score 2
Billoughsby's picture

Yeah, as a hypothetical part of the target, I have to say this visual hits a nerve. The copy could have been better, and placed better within the layout. But the image has a punch that can't be shaken if you've ever pulled your back out clearing snow. That's worth something, if not quite 1,000 words.

Billoughsby
Activity Score 5144
Art Director |

That's it.

dadada's picture

attractive visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

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