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Soft, 1

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Advertising Agency: Grey Kuala Lumpur, Malaysia

Print advertisement created by Grey, Malaysia for Downy, within the category: House, Garden.

Executive Creative Director / Art Director: Joseph Bong
Copywriter: Sunny Ng
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rabbitz's picture

i know the point
but, the soft part should be the CLOTH and BODY
not the hands and head

rabbitz
Activity Score 464
AD MAN
Guest's picture

Wow, you're all thinking to literally.

The idea is that the cloth is so soft it reminds you of... hugging your teddy bear, etc.

So of course the person is the bear.

The 'cloth' doesn't have to 'also look like a teddy bear' as that's what is reminding the person of it in the first place ...

Guest
CurryJ's picture

You're right...maybe if the ads were showing different people in familiar situations DRESSED in something soft. E.g. a business attired in a teddy bear suit.

CurryJ
Activity Score 953
Copywriter |

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I think; therefore I am

CurryJ's picture

sorry, business man attired in a teddy bear suit.

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

a very cute idea, could and should be better executed though

Guest
Guest's picture

?seen attak?

Guest
Guest's picture

Downy is for textile and clothes, here is shown as a lotion for face and hand!!!
bad targeting

lebanese advertiser

Guest
silvi's picture

A little disturbing.

silvi
Activity Score 4172
Copywriter
szkwadrat's picture

well, I get it, but do not thin that it works. Something is missing...

szkwadrat
Activity Score 210
Graphic Designer
everartz's picture

i like the photo

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

sorry , I love it.
Simple and emotional

Guest
Guest's picture

ECD not David SIn meh?

Guest
munirgee's picture

Nice Ad.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

bad astronaut's picture

hmmm...reminds me of a Robot Chicken clip....

bad astronaut
Activity Score 544
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