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Naturally soft, 3

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Grey, Malaysia for Downy, within the category: House, Garden.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander
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Guest commenter's picture

Orrible!

Guest commenter
Guest commenter's picture

Yah.... unbelievable body shape but every women will wish to have one. Don't you?

Nice DI..... It stops me.

Guest commenter
Guest commenter's picture

These visuals, don't say 'soft' , it's more like fit's like a glove, made to fit.
Although, I understand the 'so soft you don't even feel it' it's forced.

Guest commenter
Guest commenter's picture

Think that you have just answered your own doubt. As we understnd, it's "so soft that you don't even feel it'....

Than why forced?

Guest commenter
djakuza's picture

"These visuals, don't say 'soft' , it's more like..." it's more like sitting on a toilet.

djakuza
Activity Score 517
Art Director
Guest commenter's picture

You are absolutely RIGHT. It's like in the toilet.

But, what's wrong with the idea that selling SOFT?

Guest commenter
daninaga's picture

agree with you, i cant see the "soft" point,, great DI anyway,,

daninaga
Activity Score 4
Limkokwing University
Javier Ramírez's picture

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

beautiful woman

Guest commenter
Guest's picture

good

Guest
Guest's picture

i dated that girl!

Guest
Guest's picture

i like this ads...so nice!!

Guest
Guest's picture

faint, i disagree the "soft" too.

Guest
grugee822's picture

its more like a fit slim not suit with the product..

grugee822
Activity Score 475
practical student |

pd

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