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Naturally soft, 2

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Grey, Malaysia for Downy, within the category: House, Garden.

Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: David Sin, Phoecus Lee
Copywriters: Tan Jit Seng, David Winston Foenander
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Guest commenter's picture

This is the best... nice work...

Guest commenter
corre's picture

I think this one of the three conveys the message of "softness" best.
Don't like the girl in pink, when I saw the ad on the road side I just thought the girl was naked.

corre
Activity Score 196
Guest commenter's picture

OMG!

Fantastic art direction!

Guest commenter
Javier Ramírez's picture

Mmm...el recurso lo he visto ya muchas veces, no sorprende. Las gráficas funcionan bien, bastante bien cuidadas.
Le faltó una par de horas más de brainstorming hahaha

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest commenter's picture

Where the nipple is??

Guest commenter
Guest's picture

I want to suck these guy's abs!!!!!!!!!!He's so H O T! I wanna blow him!

Guest
Guest's picture

No one cares love. And you can barely see the lads abs anyways.

Guest
Guest's picture

Personally, I reckon these pictures are so incredibly photoshopped that it takes away from the 'softness' factor. Im getting a more "look-at-his-muscles" vibe from this picture.

Guest
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