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Enchanting Quality, 1

Published/Aired: 
February 2010
Dovre Print Ad -  Enchanting Quality, 1

Description

Dovre its a norwegian underwear brand since 1922. This year the title for the campagin was Enchanting Quality. We tok one of the most known fairy tale character Espen Askeladd, one of his tales and mixed him with the today fashion.

Photographer: Joon Brandt
Additional credits: Øyedrops
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Highest Rated

uddhav's picture

nice

uddhav
Activity Score 27
designa advertising
uddhav's picture

nice

uddhav
Activity Score 27
designa advertising
bobby666's picture

decode the idea for me someone...

bobby666
Activity Score 1460
RMG Connect, India
Phil Lestino's picture

Even the ttree is yawning!

Phil Lestino
Activity Score 1684
Direstion's picture

I guess he is enchanting bad fairy tale characters?

Direstion
Activity Score 115
Planner at PZL advertising agency
ek kanya's picture

yeah, can someone decode the idea? anything from a popular fable?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hibon's picture

The photo of the guy... is forced.

Hibon
Activity Score 3734

Simple ideas are the best !

mike11's picture

I agree with Hibon. Looks stiff, posed & unnatural.

mike11
Activity Score 279
Art Director at The Creative Circus, Atlanta, GA
veneg's picture

Why is he looking back ?

veneg
Activity Score 45
tchifi's picture

I really can't make the link between underwear and enchanting quality.

tchifi
Activity Score 164
Creative Director
dsklan's picture

wouldnt it be helpfull to show underwear, if you want to advertise it?

dsklan
Activity Score 1926
Art Director at homeshop
sintra's picture

previous art is better. but I still don't think much of the idea

sintra
Activity Score 699
Administrative
Imagepro's picture

It could be so great.. But this does not reflect the famous fable from Norway. The character from the fables are blond and at least 10 years younger.

Imagepro
Activity Score 112
Art Director
Sven Gali's picture

Great artwork...really.

Sven Gali
Activity Score 845
Photographer
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