Double victories

February 2007

Translation of headline to English (if applicable):

F1 constructor's World Champion / F1 driver's World Champion

Advertising Agency: Publicis, France, Paris
Creative Directors: Olivier Altmann, Herve Plumet
Art director: Quentin Schweitzer
Copywriter: Nicolas Callot
Photographer: Alain Cornu

Comments (12)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

nice idea.. finally we're seeing nice, simple ads. a quick look, easy communication that everyone understands. according to what they wantd to convey, this is fairly good.

~ old habits die hard, older ones never do ~

mikelite's picture
Activity Score 1031

wait, hold up, there's an IDEA here? Where? is it hidden behind the first thought?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

the fingers make d renault logo, also signifying double victories...c'mon evn thats an 'idea' for the the msg they want to communicate..

~ old habits die hard, older ones never do ~

Joe76's picture
Activity Score 762


Dick Huges's picture
Dick Huges
Activity Score 937

First idea for the win.

drizae's picture
Activity Score 503

Buh. They could've at least used a reflection off a shiny F1 car. But reflections are so out now aren't they. No idea is back in!

Fail Harder.

fersvax's picture
Activity Score 1239

Helloooo, it's not just a reflection,look at the ad upside down, and the sign with the fingers is because they won this two titles this year again (last year too). And to give an even better detail, the rhombus that forms in the middle, simulates the Renault logo. So, how can you do it with the reflection of a shiny F1 car???.


nvane's picture
Activity Score 26

Great use of first impression!
I like the simplicity here!

braindrain's picture
Activity Score 240

I just don't think turning something into your client's logo is all that cool.

Rog's picture
Activity Score 6080

Looks like an idea during the brief.

Those half-cooked ones.

There's two awards here. F1 Constructors & F1 Drivers Championship.

Lazy, lame attempt.

>>>> That's not an ad. THIS is an ad.

Endeio's picture
Activity Score 270

It's so easy make ads like this guys do. 2/10

everartz's picture
Activity Score 7613

hooooooooooooooooooooo! thumbs down!

| everartz |