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Fairandbalanced's picture

Hard to believe the client would have paid all this money, for all this white space, for this arguably mediocre idea. I not be knowing?

Fairandbalanced
Activity Score 10
Other
chintan ruparel's picture

i think its stupid! after reading the copies in the next campaign (transport for london campaign), this seems very childish to me. mayb its not fair to judge that way, besides its a different medium. still, this is not exactly cool. bt its good to see an agency like mudra, mumbai doing creative stuff.

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

addyhoch10's picture

wow what a waste of money.
i think a thin strip would have done it (not sure if this was possible though)
maybe they could have added some ruler marks, there's way too much white space.
the idea behind it is ok

addyhoch10
Activity Score 2592
Art Director
kalpesh78's picture

I agree to the rulermarks.. it definately adds to the idea..hmm I smell Scam..

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

darren's picture

v cool idea.
dont need rulermarks
hmm...must be difficult to get so much space.

great work.

darren
Activity Score 2
Art Director
chimie's picture

I like the idea. But really looks like scam.

chimie
Activity Score 156
Copywriter
jennywhx's picture

for me the idea is pretty smart, but perhaps the art direction can be better.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

GeGeGe's picture

been used millon times!

GeGeGe
Activity Score 46
General Manager
xtianwilliams's picture

the ad is in English....the newsprint is not. Pretty sure that answers the question as to whether or not this ad is legit.

xtianwilliams
Activity Score 58
Art Director
addyhoch10's picture

pfffffffffffffff

addyhoch10
Activity Score 2592
Art Director
kc_brock's picture

nice use of medium. agreed, thinner ad would have been just as good. if it was a possible buy.

kc_brock
Activity Score 703
Art Director |

rd

Fairandbalanced's picture

Hard to believe the client would have paid all this money, for all this white space, for this arguably mediocre idea. I not be knowing?

Fairandbalanced
Activity Score 10
Other
ivanlim's picture

actually, fat people don't like to be reminded that they're fat.

so i guess this ad has bigger problems that 'a lot of white space'. (actually, i don't even think white space is a problem)

perhaps focussing on the positives of being slim works better.

ivanlim
Activity Score 202
Copywriter
Cedars's picture

good!

Cedars
Activity Score 77
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