Agency Network: 
December 2008


Print advertisement created by Rethink, Canada for, within the category: Media.


Build them up. Break them down.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Rob Tarry
Copywriter: Lisa Lebedovich
Producer: Jim Leith
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Guest's picture

You paid Tom already or you will be very poor soon.

A.G. Pennypacker's picture

Saw the one with Paris first and didn't get it. But after seeing the other two, yes, all these are cool.

"I have a screen name because not having one is for pussies."

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
Guest's picture

superb copy! like the idea that goes really well with the visual. I think this ad is cool w.r.t hollywood!

sneakyhands's picture

what the hell are you selling? tabloids? oh wait, it's the media category, you probably are selling tabloids. yeah, these all suck.

Activity Score 1857
SeanMartin's picture

It would have been nice to see more loose pieces defining the top edge of the portrait (like the treatment in the other two). Fun campaign.


No, I am not a media buyer.

CGilb09's picture

This is great! Very memorable and something that would get people talking.

Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

jamshed_nawaz's picture

i wonder how these ads were inserted in the media...i mean the stand alone ads dont work...or atleast i didnt get it.

once i saw the series, then i understood what this is on about.... the gossip/celebrity/etc website

Activity Score 10
Marketing |

I am therefore i think?

Guest's picture

Saw these in a magazine, I honestly thought they were for toys, I had no clue what DOSE.CA was. Could've used a line like "For the latest hollywood gossip..."

Reality Check's picture

Rethink Communications rarely puts a foot wrong and this campaign is no exception.

Reality Check
Activity Score 2539
Guest's picture

Tom makes me feel full of angst

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