Agency Network: 
March 2008

Print advertisment created by DDB, Mexico for Dormimundo, within the category: House, Garden.

Advertising Agency: DDB, Mexico
Executive Creative Directors: Yosu Arangüena, Martín Campo
Creative Director: Eugenio Arangüena
Art Directors: Francisco Concha
Copywriters: Arlos Carbajal, Manuel Hernández
Illustrator: Francisco Concha

Comments (16)

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troika02's picture
Activity Score 212

I don't really get it. But great work with the robot.

Twinsen1201's picture
Activity Score 50

Dormimundo means Sleep-World, so I guess it´s like the matress company against the powerful alarm clock.

vote4pedro's picture
Activity Score 4601

pura mierda

Luis Maram's picture
Luis Maram
Activity Score 252

Great idea, big illustration, poor Typography.

Inverted's picture
Activity Score 193

First off they shuld have made it alittle more cartoon-like if they wanted to use the transformers refference better. Second, they should not have branded the robot, as you can missunderstand what the ad is for. Third, The robot does kind of look like an alarm clock, but it could have been alot clearer, and it could have more of an expression or anger across it's face.

a2o's picture
Activity Score 139

Got it... But apart frm the good work on the robot by Francisco Concha... there is really nothing to comment on.

Copy_ranter's picture
Activity Score 194


Enas's picture
Activity Score 741

miss placesd logo...and this white panel right down in confusing

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bompa's picture
Activity Score 318

No pasa nada

William75's picture
Activity Score 2

I actually liked it. I would have done a few things diferently, but havent seen this idea before.
Nice print.

¿Is this brand a matress or a matress store?

Jonhy19's picture
Activity Score 7

I agree, nice ad.
The robot is fantastic.

matas2099's picture
Activity Score 34

Se acabaron las ideas simples.

abel nunez's picture
abel nunez

como demostración de las habilidades como ilustrador es muy buena la pieza, fuera de eso...

Guest's picture

muy maso

cy's picture
Activity Score 5

Dormimundo is Sleep-world, means wake up as powerful as robot.

Guest's picture

Here's when you should notice... you need a better logo, Dormimundo's logo is too old, it might be 40+ years old since they used it(don't know acurately). I did understood the alarm-robot angry faced staring at you like you're good as dead.

But when I saw the dormimundo's logo.. I don't know, didn't liked it, too much emphasis on the robot, but they left the brand appart, maybe a matres with the logo on it could be better.